Using the title of one of the show’s songs ‘Touch-A, Touch-A Touch Me’, the game will be released as a touch screen game that will launch on tablet and mobile platforms in 2017. The official game will use the experience of being a theatre member in the creation of the game and have consulted with theatre goers and gamers alike.
The Rocky Horror Show, which has been a global phenomenon since 1973, is embedded in popular culture with an incredibly passionate fan base. The show has been performed in theatres every year since it’s creation, has constant fan community activity across the world, and the brand is continually featured in TV shows, games, cameos and cultural references.
“Ella and I formed Rocket Lolly Games in order to bring this fantastic IP to market, which being fans ourselves we believe we can do with the care it deserves. Many great brands are cross-generational, but few capture the collective imagination like The Rocky Horror Show, which has managed to be gently outrageous since the 70’s; it is as relevant today as it was when it first launched,” said Oscar Clark, director and co-founder of Rocket Lolly Games. “Rocky is about the outsider to whom we all relate. It’s a story about coming of age and diversity; a welcoming and joyous experience which, as Rocky fans ourselves, it is an absolute pleasure to be entrusted. It’s our hope to show what a small studio can do to expand a brand such special as this into games.”
“I have worked with Richard O’Brien on The Rocky Horror Show since it all began. Rocky has been realized as a theatre show, a film and a game before. However, now is the perfect time for it to be reimagined in a way that could only exist on our phones and tablets,” said Andy Leighton, director of Druidcrest Ltd., and music publisher of The Rocky Horror Show. Ella and Oscar’s passion for this project makes them the perfect people to bring the experience to a new audience, as well as to those who already love the show!”
Rocket Lolly Games is focused on addressing the challenge of taking a brand forward in a way that is appropriate to the medium. The studio is therefore aiming to create the best possible tactile gameplay experience, and to find new ways to socially connect players to create shared moments by tapping into the quintessential aspect of The Rocky Horror show – what it is to be an audience member. Don’t Dream It… Be It.
You can also follow the project on twitter via @rocky_touchme or via the hashtag #be_it.